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Western Load Research Association
Fall 2004 Meeting & Conference
September 8-10, 2004
San Diego, California

Call for Papers

Our friends at San Diego Gas & Electric are proud to host the Fall 2004 Western Load Research Association meeting and conference at the Embassy Suites-San Diego Bay in beautiful and sunny San Diego, California, September 8-10, 2004. Presentations at the conference will capture the theme that load research is a great tool for dealing with the challenges of the modern electric utility industry, from restructuring (or "re-regulation"), demand response, to "Back-to-Basics." Papers and discussions will focus on combining innovative new technologies with the traditional principles of statistical analysis.

WLRA would like to continue to expand utility involvement. Special priority consideration will be given to utilities wishing to make presentations on these topics. Presentations need not be extravagant and the presentation can be as short as fifteen (15) minutes.

WRLA will accept papers on any subject related to load research, including the role of load research in electricity procurement, least-cost sampling, new metering, end-use research, integrated resource planning, program evaluation, load profiling, innovative rate design, and marketing support. WLRA also encourages the participation by any and all people involved in load research or related fields. In order for the members to stay current on load research, presentations should involve current projects, even if the final results are not yet compiled. Useful applications are especially encouraged.

The continued success of the Western Load Research Conference depends on participation from utility members. It is for this reason that utility presentations are particularly encouraged, but utility-vendor partnership presentations are also welcomed, and vendor presentations will be considered. We have already heard from several vendors wishing to participate in the Vendor hour at a minimum.

If you intend to make a presentation, please fill out the attached "Call for Papers" form and send to Craig Williamson, WLRA Co-Chair.

Please send in your abstract today!!

How to Register

Registration (and payment) can be completed online at:
or by sending the attached registration form to Mary Lassiter or Wendy Keilani.


Registration is $330.00. Please register by August 13, 2004
Make checks payable to San Diego Gas & Electric.

Hotel Reservations:

Make reservations before August 13, 2004 for $159.00 per night
Mention "WLRC", reservations after August 13 will be provided on a space available basis.

Embassy Suites Hotel - San Diego Bay
601 Pacific Highway
San Diego, CA 92101-5914
619-239-2400 (ask for "WLRC" rate)
619-696-9184 (fax)

Vendor Reception:

Load research vendors will sponsor a tabletop seminar and reception on Wednesday 5:30pm-7:30pm, September 8th. All vendors can contact Becca Jones (919) 582-1169, email, if you would like to participate.

Special Evening Event:

This year's special evening group event, to be held on Thursday, September 9th, will be a dinner at Peohe's Tropical Island Paradise Restaurant. Located at the water's edge in the Coronado Ferry Landing on Coronado Island, Peohe's is well-known for exceptional food and breathtaking views of the Downtown San Diego Skyline and San Diego Bay.

We will depart from the Broadway Pier and travel across San Diego Bay on the Coronado Ferry to the Ferry Landing Marketplace, Coronado and return to the Broadway Pier, located just down the street from the hotel.

If you wish to bring a spouse, friend or family member to the event, the amount will be $65 each. Let Mary Lassiter or Wendy Keilani know as soon as possible if you intend to do so.

For additional information, please contact:

Mary Lassiter 858-654-1703
Wendy Keilani 858-654-1185
San Diego Gas & Electric
8306 Century Park Court, 42F
San Diego, CA 92123

WLRA Co-Chairs:
Craig Williamson (303) 385-0342
Bruce Ramsay (780) 420-7769