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Western Load Research Association
Fall 2010 Meeting & Conference
September 27-29, 2010
Reno, Nevada

Conference Announcement and Call for Papers

Our friends at NV Energy are proud to host the Fall 2010 Western Load Research Association meeting and conference in exciting Reno, Nevada, September 27 - 29.

Grand Sierra Resort & Casino
2500 East Second Street
Reno, NV 89502

You must make your hotel reservations by September 9, 2010 to guarantee room availability and to secure the conference rate of $89 per night. Use this URL to make your room reservations:;NVSPG;?/ The conference rate is available 3 days before and after the conference dates.

Ground transportation is available from the airport to the hotel by complimentary shuttle which runs on the hour and half hour. There is also free parking and valet parking at the hotel.

Please register by September 9, 2010. Conference registration is $400. If paying by check, make checks payable to NV Energy.

Conference registration and payment can be completed online at: or by downloading and sending the attached registration form to:

Attn: Karen Neuweiler /MS S4A50
P.O. Box 10100
Reno, NV 89520

Call for Papers:
Presentations at the conference will continue to demonstrate that load research is a great tool for dealing with the challenges of the modern electric utility industry, including restructuring (or "re-regulation"), demand response, and dynamic and time-of-use pricing programs. Papers and discussions can focus on innovative new technologies and methodologies or the traditional principles of statistical analysis.

WRLA will accept papers on any subject related to load research, including the role of load research in electricity procurement, least-cost sampling, new metering, end-use research, integrated resource planning, program evaluation, load profiling, forecasting, innovative rate design, and marketing support.

In order for the members to stay current on load research, presentations should involve current projects, even if the final results are not yet compiled. Practical applications are especially encouraged.

WLRA is continuing to expand utility involvement, and special priority consideration will be given to utilities wishing to make presentations on these topics. The continued success of the WLRA Conference depends on participation from utility members. It is for this reason that utility presentations are particularly encouraged, but utility-vendor partnership presentations are also welcomed, and vendor presentations will be considered.

Presentations need not be extravagant and a presentation can be as short as fifteen (15) minutes.

If you would like to make a presentation, please fill out the attached "Call for Papers" form and email to WLRA Co-Chair Craig Williamson (

Expanded Roundtable Discussions
The Fall Conference will continue to feature expanded roundtable discussions. If there are topics you would like discuss during the roundtables, please make sure to note them on your Conference Registration Form.

Vendor Reception
We don't yet have a vendor coordinator for this meeting. Vendors who would like to participate should contact WLRA Co-Chair Lorin Molander (information below). If any vendor is willing to coordinate the reception this time around, we would be thrilled to have a volunteer. It is fairly easy, and you get to pick the food!

Special Evening Dinner Event -
This fall's special group event will be a delicious buffet dinner and a night of bowling (with prizes)! Additional guest tickets may be purchased for $50.

For additional information, please contact
NV Energy Conference Hosts:
Karen Neuweiler

Darlene Gaither

WLRA Co-Chairs:
Craig Williamson

Lorin Molander