Western Load Research Association
          Fall 2010 Meeting & Conference
          September 27-29, 2010
          Reno, Nevada
          
          Conference Announcement and Call for Papers
        
        Our friends at NV Energy are proud to host the Fall 2010 Western Load Research Association 
        meeting and conference in exciting Reno, Nevada, September 27 - 29.
        
		  Location
		  Grand Sierra Resort & Casino
		  2500 East Second Street
		  Reno, NV 89502
		  1-800-648-5080
		  http://grandsierraresort.com
		  
		  You must make your hotel reservations by September 9, 2010 to guarantee room availability and 
		  to secure the conference rate of $89 per night.  Use this URL to make your room reservations:
		  https://reservations.grandsierraresort.com/cgi-bin/lansaweb?procfun+rn+resnet+GSR+funcparms+UP(A2560):;NVSPG;?/
		  The conference rate is available 3 days before and after the conference dates.  
			
		  Ground transportation is available from the airport to the hotel by complimentary shuttle which runs 
		  on the hour and half hour. There is also free parking and valet parking at the hotel.
		  
		  
        
		  Registration:
          Please register by September 9, 2010.  Conference registration is $400.  If paying by check, make checks 
		  payable to NV Energy.
		  
		  Conference registration and payment can be completed online at: 
		  http://www.loadresearchonline.com/WLRA or by 
		  downloading and sending the attached registration form to:
		  
		  NV ENERGY
		  Attn: Karen Neuweiler /MS S4A50
 
		  P.O. Box 10100
		  Reno, NV 89520
		  
        
		  Call for Papers:
		  Presentations at the conference will continue to demonstrate that load research is a great tool 
		  for dealing with the challenges of the modern electric utility industry, including restructuring 
		  (or "re-regulation"), demand response, and dynamic and time-of-use pricing programs.   Papers and 
		  discussions can focus on innovative new technologies and methodologies or the traditional principles 
		  of statistical analysis.
		  
		  WRLA will accept papers on any subject related to load research, including the role of load 
		  research in electricity procurement, least-cost sampling, new metering, end-use research, integrated 
		  resource planning, program evaluation, load profiling, forecasting, innovative rate design, and marketing support. 
		  
		  In order for the members to stay current on load research, presentations should involve current 
		  projects, even if the final results are not yet compiled. Practical applications are especially encouraged.
		  
		  WLRA is continuing to expand utility involvement, and special priority consideration will be given 
		  to utilities wishing to make presentations on these topics. The continued success of the WLRA Conference 
		  depends on participation from utility members.  It is for this reason that utility presentations are 
		  particularly encouraged, but utility-vendor partnership presentations are also welcomed, and 
		  vendor presentations will be considered.
		  
		  Presentations need not be extravagant and a presentation can be as short as fifteen (15) minutes.
		  
		   
		  If you would like to make a presentation, please fill out the attached 
		  "Call for Papers" 
		  form and email to WLRA Co-Chair Craig Williamson (cwilliamson@gepllc.com)
		  
        
		  Expanded Roundtable Discussions
		  The Fall Conference will continue to feature expanded roundtable discussions. If there are topics 
		  you would like discuss during the roundtables, please make sure to note them on your 
		  
		  Conference Registration Form. 
		  
        
		  Vendor Reception
		  We don't yet have a vendor coordinator for this meeting.  Vendors who would like to participate should 
		  contact WLRA Co-Chair Lorin Molander (information below). If any vendor is willing to coordinate the 
		  reception this time around, we would be thrilled to have a volunteer.  It is fairly easy, and you get 
		  to pick the food!  
		  
        
		  Special Evening Dinner Event - 
		  This fall's special group event will be a delicious buffet dinner and a night of bowling (with prizes)!  
		  Additional guest tickets may be purchased for $50.
		  
		  
        
		  For additional information, please contact
		  NV Energy Conference Hosts:
          	  Karen Neuweiler 
          	  775-834-3942
			  kneuweiler@nvenergy.com
			  Darlene Gaither
			  775-834-3378
			  dgaither@nvenergy.com
			  WLRA Co-Chairs: 
			  Craig Williamson
			  720-233-1500
			  cwilliamson@gepllc.com
			  
			  Lorin Molander 
			  425-456-2103
			  lorin.molander@pse.com