Western Load Research Association
          Spring 2009 Meeting & Conference
          March 11-13, 2009
          Atlanta, Georgia
          
          Conference Announcement and Call for Papers
        
         Georgia on My Mind!!  Our friends at The Southern Company are proud to host the Spring 2009 Western Load Research Association meeting and conference in lovely Atlanta, Georgia, March 11-13, 2009.
        
		  Location
		  The Georgia Tech Hotel and Conference Center
		  800 Spring Street N.W.
		  Atlanta, Georgia   30308  
		  800-706-2899
		  http://www.gatechhotel.com
		  
		  Please make your hotel reservations by Tuesday, February 10th to guarantee a room 
		  at the conference rate of $189 per night. Non-smoking King-bed accomodations have been blocked
		  for this group. 
 
			-- Single Occupancy  (full buffet breakfast for one)    $189 
          		-- Double Occupancy (full buffet breakfast for two) 	$199 
			
		  You can call the hotel directly at 800-706-2899, be sure to identify yourself as being with 
		  the Southern Company Western Load Research Conference.
		
		   Or, click on 
		Southern Company WLRA Reservations Link - Click Here. 
		   		  
		
		Guests can also access the Western Load Research Association reservations link by logging on to the website www.gatechhotel.com , clicking on the button  Group Booking  and entering the group password    wlra0309  (lower-case letters only).  
		Hotel reservation s hours are Monday through Friday 8am-7pm; Saturday 9am-5pm.
		  
		  Estimated taxi fare from the Atlanta Airport to downtown is estimated to be $35.00-$40.00 each way.  
		  
        
		  Registration:
          Conference registration is $450, please register by FRIDAY, FEBRUARY 20th.
          If paying by check, make checks payable to The Southern Company.
		  
		  Conference registration (and payment) can be completed online at: 
		  http://www.loadresearchonline.com/WLRA or by 
		  downloading and sending the registration form to:
		  
		  The Southern Company
		  Attn: Crystal Yau, Load Research  
		  241 Ralph McGill Blvd.
		  Atlanta, GA  30092  98004
		  
        
		  Call for Papers:
		  Presentations at the conference will continue to demonstrate that load research is a great tool 
		  for dealing with the challenges of the modern electric utility industry, including restructuring 
		  (or "re-regulation"), AMI and SmartGrid support, energy efficiency, demand response, or time-of-use programs.   Papers and discussions can focus 
		  on innovative new technologies and methodologies or the traditional principles of statistical analysis.
		  
		  WRLA will accept papers on any subject related to load research, including the role of load 
		  research in electricity procurement, least-cost sampling, new metering, end-use research, integrated 
		  resource planning, program evaluation, load profiling, forecasting, innovative rate design, and engineering and marketing support. 
		  
		  In order for the members to stay current on load research, presentations should involve current 
		  projects, even if the final results are not yet compiled. Practical applications are especially encouraged.
		  
		  WLRA is continuing to expand utility involvement, and special priority consideration will be given 
		  to utilities wishing to make presentations on these topics. The continued success of the WLRA Conference 
		  depends on participation from utility members.  It is for this reason that utility presentations are 
		  particularly encouraged, but utility-vendor partnership presentations are also welcomed, and 
		  vendor presentations will be considered.
		  
		  Presentations need not be extravagant and a presentation can be as short as fifteen (15) minutes.
		  
		  How to Submit:
		  If you would like to make a presentation, please fill out the 
		  "Call for Papers" 
		  form and email to Mary Graesch, WLRA Co-Chair (mgraesch@idahopower.com, 
		  fax (208) 388-6647). 
		  
        
		  Expanded Roundtable Discussions
		  The Spring Conference will continue to feature expanded roundtable discussions. If there are topics 
		  you would like discuss during the roundtables, please make sure to note them on your 
		  
		  Conference Registration Form. 
		  
        
		  Vendor Reception
		  This vendor host is yet to be named.  The Vendor Reception on Thursday, March 12th, 5:30pm - 7:30pm. 
		  Vendors who would like to participate should contact WLRA Co-Chair and Energy Insights 
		  Analyst Lorin Molander.
		  
        
		  Special Evening Dinner Event - Georgia Aquarium, Shuttle Tour and Dinner
		  This Spring's special group event will include visit to the largest aquarium in the world, the Georgia Aquarium, 
			followed by an exciting Atlanta Downtown shuttle tour.  We will then gather together to have a wonderful 
			and relaxing dinner in the Atlanta metro area.  This will be held on Wednesday, March 11th.  
			Additional guests may attend for $65.00.
		  
        
		  For additional information, please contact
		  The Southern Company Conference Host:
          	  Crystal Yau  		404-506-3925 
          cyau@southernco.com
		  WLRA Co-Chairs:
		  Mary Graesch		208-388-2835 
          mgraesch@idahopower.com
		  Lorin Molander	425-456-2103  
          lorin.molander@pse.com