The Western Load Research Association


Executive Committee

Recent Papers

Past Meetings


Load Research Committee

Load Research Online

Load Research Jobs

Western Load Research Association
Spring 2011 Meeting & Conference
April 6-8, 2011
Roseville, California

Conference Announcement and Call for Papers

Our friends at Roseville Electric are proud to host the Spring 2011 Western Load Research Association meeting and conference in Roseville, California, April 6-8.

Hyatt Place Sacramento/Roseville
220 Conference Drive
Roseville, CA 95678

You must make your hotel reservations by March 24, 2011 to guarantee room availability and to secure the conference rate of $84 per night. Reservations can be made in two ways:

      Online at Input the arrival and departure date and then input G-ROEL in the Corporate/Group # box and click the blue 'availability' button then proceed with making the reservation.
      Toll free at 888 HYATT HP and ask for the "Roseville Electric" group at the Hyatt Place Sacramento Roseville property.
Sacramento International Airport (SMF) is about 25 miles from the hotel. There are shuttles, taxis, and rental cars available, including SuperShuttle. Reservations can be made at the following website: Additional information regarding ground transportation can be found at the following website:

Please register by March 16, 2011. Conference registration is $350. Conference registration and payment can be completed online soon (once we get it set up) at, or by downloading and sending the attached registration form to:

Roseville Electric
Attn: Philip McAvoy
Roseville Electric, City of Roseville
2090 Hilltop Circle
Roseville, CA 95747

Call for Papers:
Presentations at the conference will continue to demonstrate that load research is a great tool for dealing with the challenges of the modern electric utility industry, including restructuring (or "re-regulation"), demand response, and dynamic and time-of-use pricing programs. Papers and discussions can focus on innovative new technologies and methodologies or the traditional principles of statistical analysis.

WRLA will accept papers on any subject related to load research, including the role of load research in electricity procurement, least-cost sampling, new metering, end-use research, integrated resource planning, program evaluation, load profiling, forecasting, innovative rate design, and marketing support.

In order for the members to stay current on load research, presentations should involve current projects, even if the final results are not yet compiled. Practical applications are especially encouraged.

WLRA is continuing to expand utility involvement, and special priority consideration will be given to utilities wishing to make presentations on these topics. The continued success of the WLRA Conference depends on participation from utility members. It is for this reason that utility presentations are particularly encouraged, but utility-vendor partnership presentations are also welcomed, and vendor presentations will be considered.

Presentations need not be extravagant and a presentation can be as short as fifteen (15) minutes.

If you would like to make a presentation, please fill out the attached "Call for Papers" form and email to WLRA Co-Chair Craig Williamson (

Expanded Roundtable Discussions
The Spring Conference will continue to feature expanded roundtable discussions. If there are topics you would like discuss during the roundtables, please make sure to note them on your Conference Registration Form.

Vendor Reception
We don't yet have a vendor coordinator for this meeting. Vendors who would like to participate should contact WLRA Co-Chair Craig Williamson (information below). If any vendor is willing to coordinate the reception this time around, we would be thrilled to have a volunteer. It is fairly easy, and you get to pick the food!

Special Evening Dinner Event -
We are still selecting the special group event, but it is certain to be an entertaining evening. Additional guest tickets will be available.

For additional information, please contact
Conference Host:
Philip McAvoy
Roseville Electric, City of Roseville
2090 Hilltop Circle
Roseville, CA 95747

WLRA Co-Chairs:
Craig Williamson

Kristy Patteson